Business development and strategy – Literature review

The aim of the assignment is to carry out a literature review (maximum of 1000 words) of a strategic model or concept from the domain of strategic management or associated domains of management theory. The student is required to use a maximum of 5 academic articles from which they reference the content of their work. The requirement is then to use the content of the academic research to show their knowledge and understanding of their chosen theory or concept and then to explain the relevance, importance and application of the chosen model or concept in relation to industry examples from the world of hospitality, thus showing the link between theory
and practice.


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