Explain the principle value of two vision statements.

Unit II Essay Part one:

We have discussed the importance of mission and vision statements. As a part of that discussion, we analyzed mission and vision statements for their effectiveness. For the Unit II Essay, you will expand on this topic.

Using your favorite search engine, research the mission and vision statements of different fortune 500 companies. Then, you will write an essay in which you compare and contrast the mission statements of two companies and the vision statements of two companies. You may use the same companies for both the mission and vision comparisons or separate


Within your essay, include the following:

·Explain the principle value of two vision statements.

·Explain the principle value of two mission statements.

·Compare and contrast vision statements of each organization in terms of composition and importance.

·Compare and contrast mission statements of each organization in terms of composition and importance.

·Do you think organizations that have comprehensive mission statements

tend to be high performers?

How do mission and vision statements assist in selecting an in

dustry-specific strategy?

·Explain why a mission statement should not include monetary amounts, numbers, percentages, ratios, goals, or objectives.

Essay should be a minimum of three pages in length or approximately 750 words, not including the title and reference pages.

Part Two 

 Article Critique :

Drug testing and the right to privacy: Arguing the ethics of workplace drug testing

Cranford, MichaelJournal of Business Ethics: JBE; Dordrecht Vol. 17, Iss. 16,  (Dec 1998): 1805-1815.

After reading the article, write a 500-word article critique by addressing each of the following items:

·Briefly introduce and summarize the article.

·Do the author’s arguments

support his or her main point?

·What evidence supports the main point?

·How could the topic of this article apply to your personal or professional life?

·How could the topic apply to an organization you have observed?

·How would you explain the role of leadership in corporate culture, and how would you describe leadership styles and how they affect ethical decision


·Are there any inherent unethical practices with drug testing, though it is technically legal?

·What conclusions can you draw about the ethical issues facing business leaders?

The Unit II Article Critique should be at least 500 words in length, double

-spaced, and written in Times New Roman,

12-point font