The report should be about 6-7 pages in length, double spaced, not including the title page and reference list. Please use APA referencing for in-text citations as well as for the reference list. Use subheadings as appropriate. The paper will be assessed on the comprehensiveness of topic coverage, the extent of additional research, and how well the paper is written(including spelling, referencing, and the logical flow of ideas.
Please follow the outline below.
When: When foreign companies start to come into Japanese market
Why: the motives for foreign companies to enter Japan
How: Initial entry strategy
Statistics and industry/ nationality percentages
In 2016, there are 3,217 foreign affiliate in Japan. 24% of them are American-based company
Statistics related to foreign companies in Japan
Examples of foreign companies in Japan
Government’s effort (https://www.jetro.go.jp/usa.html)
JETRO: a government-related organization promoting mutual trade and investment between Japan and the rest of the world.
How JETRO helps the companies.
Recommendations for how foreign companies could succeed in Japan related to the challenges.
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