Stoli Vodka Case Analysis

Stoli Vodka Case Analysis

Questions to consider…

  1. Describe the issue facing the managers of Stoli USA. Is this a corporate crisis, and why or why not?
  2. What was happening in Russia at the time that upset the LGBTQ community?
  3. Identify the market and nonmarket stakeholders in the case. What were their interests, sources of power, and likely coalitions?
  4. Should Stoli vodka be considered a Russian brand? In an age of globalized supply chains, what qualifies a brand’s national authenticity?  Does it matter?
  5. In what ways did the nature of social media pose specific challenges to the company?
  6. Evaluate the crisis management response of both the SPI group and Stoli USA. What more should they do to restore the brand’s reputation?


Approximately 250 words